Why Genuine
We go above and beyond for our clients and their families—working together to provide care that gives them the comfort and safety to stay in their homes.
Inviting someone into your home for care is one of life's most important decisions. That is a responsibility we take very seriously.Mike Paddock CEO of Genuine
High quality, consistent client care
We aim to provide the highest quality care for our clients and give peace of mind to their families.
- We treat clients with dignity, compassion, and respect.
- Caregivers are matched based on client needs, values, and even language.
- A consistent team of caregivers helps clients feel comfortable in their care.
- Care schedules are confirmed up to one month in advance.
Continuous innovation
We use technology and digital platforms to keep everyone informed and coordinated in delivering exceptional care.
- Digital tools enable better communication among the care team.
- Electronic logs, records, and charting allow for more transparency and accuracy.
- Real-time updates facilitate better communication between clients, their families, and their care team.
Team-based approach
Exceptional care comes from working together – combining our experienced team with your family’s insight and needs.
- We work directly with insurance and healthcare programs to make it easier to access quality care.
- Our growing team of 200+ specialized healthcare professionals means we have the perfect fit for you.
- Our seamless communication systems keep your entire care team coordinated and informed.
The Genuine Team
Our journey began with a commitment to reimagine home care. We saw an opportunity to create something special; team-based care services that combine compassion with excellence.
With over 200 nurses and healthcare professionals serving clients in cities and towns across Alberta, wherever you are, we have a team that’s ready to care for you.
Mike leads Genuine with warmth and vision. With a background in community service, he is passionate about building a team that treats every client like family. Families value his approachable nature and his dedication to creating a safe, supportive environment where loved ones feel cared for every day.
Kat is both a nurse and a compassionate leader who bridges clinical expertise with personal support. She works closely with families, clients, and caregivers to ensure care plans run smoothly and with confidence. Known for her approachable nature, Kat creates an atmosphere where clients feel secure and families trust their loved ones are in capable, caring hands.
Amy is often the first voice families hear, and her warm, welcoming approach immediately puts people at ease. She keeps the office running smoothly so clients and caregivers can focus on what matters most—quality care. Families appreciate her kindness and the steady support she provides from the very first call.
Ellen brings reliability and attention to detail to every part of her work. From scheduling to paperwork, she ensures that nothing is overlooked. Families and caregivers value her calm presence and her thoughtful support, which helps create a sense of order and ease in the care process.
Jackie’s positivity and efficiency make her a vital part of the team. She takes pride in helping families feel supported and in making the care experience as smooth as possible. Her uplifting attitude and genuine commitment create an environment where both clients and staff feel cared for.
Sarah is known for her approachable style and her gift for problem-solving. She brings structure and organization while always staying compassionate, often going the extra mile to support both families and staff. Her dedication helps clients feel confident and cared for at every step.
Ana combines professional skill with genuine kindness. Her calm and caring presence helps clients feel safe, respected, and comfortable. Families appreciate the peace of mind she brings with her dedication and heartfelt approach to care.
Francesca brings expertise and compassion to every visit. She is known for her ability to listen and create a space where clients feel truly cared for. Her steady, professional presence makes her a trusted and valued member of the care team.
Claire is deeply attentive and compassionate, always going the extra mile to make sure clients feel valued. Families often share their gratitude for the comfort and reassurance she brings into their homes, making her a trusted partner in care.
Iris takes her role as tail-wagger-in-chief very seriously. Known for brightening days with a single head tilt or paw shake, she’s the unofficial welcome committee at Genuine. When she’s not supervising snack breaks or napping in sunbeams, Iris is busy boosting morale with cuddles and comic relief. Clients and staff agree: no one spreads joy quite like Iris.
With over 200 dedicated nurses and healthcare aides, our team brings warmth, skill, and compassion to every visit. Each member is committed to treating clients like family, creating a safe and supportive environment where loved ones feel cared for and respected.